New World Clubcard

There were questions New Zealand needed answering. Like whether smooth or crunchy peanut butter is really the crowd favourite? Do we still have the same Kiwi pride in tomato sauce as our favourite condiment? And does anyone actually like Licorice Allsorts? 

So we set out to answer them with New World and Clubcard. Working alongside the super smart data science team at TRACK, we took a peek inside Clubcard trolleys from 2023, delivering all the interesting truths about customers and their regions straight back to them in a campaign spanning OOH, social, eDM and interactive display.