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The Big Mac Pitch In

McDonald's x Rhythm and Alps

New Zealand’s summer festival culture is huge. And so is the amount of waste left behind once the partygoers are long gone.

To help, we joined forces with Rhythm and Alps to encourage Kiwis to party more sustainably over New Years. And while R&A had been trying for years to find a solution that actually worked, turns out all this time all hungover people need to motivate them is a Big Mac.

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