McDonald's x Rhythm and Alps

New Zealand’s summer festival culture is huge. And so is the amount of waste left behind once the partygoers are long gone.

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To help, we joined forces with Rhythm and Alps to encourage Kiwis to party more sustainably over New Years. And while R&A had been trying for years to find a solution that actually worked, turns out all this time all hungover people need to motivate them is a Big Mac.