You can’t beat free Macca’s. Luckily, 2022 saw the launch of MyMacca’s Rewards - so now, Kiwis can earn points and enjoy their favourite menu items completely free. 

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To guide people through the journey, we jumped into their inbox. A total of 34 individual emails were created, all tailored to make sure that we were with the user every step of the way - from welcoming them as they first sign up all the way to celebrating with them when they redeem their first delicious reward.