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Straight Up Goodness

Mother Earth brand refresh

Mother Earth is trusted for being nature at its most delicious, with wholesome natural ingredients, minimal processing and no shortcuts. In a nutshell, they’re honest. Truthful. Straight-up.


We distilled this into an attitude to help create Mother Earth’s new brand platform: Straight-Up Goodness. With a tone that’s honest and real about everyday life, to complement Mother Earth’s equally real offering of nutritious snacks that help keep Kiwis going every day.

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