The Mighty Hot Mcspicy
McDonald's
The Mighty Hot McSpicy is Macca’s spiciest burger ever. But spice is subjective. So, instead of shouting to New Zealand about how spicy this new burger is, we let people decide for themselves.
We collected over 8,000 real reviews and brought them to life across a fully-integrated campaign, challenging everyone to try the burger for themselves and see which side they agree with.
Hot, or not? You decide.
To collect real reviews from all across the country, we set up a rating feature in the Macca’s app. And people engaged - over 8,000 reviews were left over the course of the campaign.
Some of those 8,000 found it pretty hot.
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Mum my mouth is burning
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I think this might kill my gran
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feels like I'm getting the Kylie lip filler on my lips and I can't feel my tongue
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my spice tolerance is ginger nuts and toothpaste so this was fire
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MILK PLEASE SOMEONE GIVE ME MILK
Some people thought it was not…
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Should be called “ever so slightly hotter mcspicy”
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Y’all think avocados are spicy.
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It wasnt even spicy and i am 12 years old
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Mighty McNot Spicy
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I ain’t scared of no damn burger bruh
And some people were just plain confused. Like this guy.
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Haven’t tried it yet