Fronting a TV ad isn't something in many pro-athletes’ core skill-sets.

 

So when raising awareness for the work Meadow Fresh has been doing as the major sponsor of Steven Adams’ Basketball Camps, we didn’t want to land in the zone of ‘sport star fumbling their way through a script for heat pumps or discounted prescriptions.’

 

Instead, we embraced Steven’s strengths (and height) to lean into what he does best. Plus, equally embracing his deadpan, Kiwi humour to highlight what he’s not quite as good at - being in front of the camera advertising milk.